Oenologic — Wine Industry Consulting

our services

The business offers five service streams:

  • Marketing
  • Strategic management
  • Technical winemaking advice and problem solving
  • Viticultural advice
  • Wine brokerage

MARKETING

  • Identify key objectives in the development of a core brand.
  • Determine a company business model that will achieve these aims.
  • Develop a long term growth strategy for the company.
  • Plan sales and marketing initiatives, both short and long term, to avoid compromising the core brand.

STRATEGIC MANAGEMENT

  • The development of management systems to facilitate the integration of the three tiered structure of wine companies, enabling management to focus on a common goal.
  • Enable the flow of accurate information to foster the development of common goals.

TECHNICAL WINEMAKING

  • Technical winemaking procedures and quality control.
  • Problem solving and troubleshooting.
  • Classification, blending and wine assessment.
  • Benchmarking wine quality and style.
  • Contract winemaking negotiation, execution and surveillance.
  • Pre and post bottling organization and surveillance.
  • Practical advice on winery design and fit-out

VITICULTURAL ADVICE

  • Site selection and vineyard establishment
  • Development of seasonal management programs
  • The production of quality fruit relative to market price point
  • Canopy and crop management advice in line with vineyard site and climatic circumstance

WINE BROKERAGE

  • The sale of bulk wine both nationally and internationally.
  • Sourcing of suitable wine for specific price points to meet sales and marketing driven initiatives